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BrightBee Communications

Blockchain and Crypto Spotlight

We are the only B2B Tech PR agency that also specialises in the particular PR needs of blockchain-based companies.

Blockchain Spotlight – PR and ICOs, an introduction

Blockchain Spotlight – How to succeed with your ICO

Blockchain Spotlight – The future of ICOs

 

Our fintech experience sets us apart – one of the co-founders worked for 12 years in banking and our non-executive director led the principle investments team at Merrill Lynch, focused on fintech.

 

Working in technology PR we have our fingers on the pulse of what the journalists are talking about, and right now blockchain and cryptocurrencies are the latest hot-topics. However, with start-ups measuring their existence in weeks and months, not years, it’s a fluid area and mainstream journalists are unsure of which start-ups are credible and which are not much better than get-rich quick schemes. Without a full understanding of the community and ethos behind blockchain, it’s not surprising they are finding it tough going.

 

This means cryptocurrency and blockchain is great opportunity for PR, with our years of experience we can bring the credibility to your brand and use our contacts to position you in the mainstream press. We can also advise on your communications strategy, build a content plan and engage your community.

 

If you are considering an Initial Coin Offering, then talk to us about building out your comms plan to get your idea maximum exposure.


 
  • Fill out the following form to download our top tips for ICOs fact sheet:


In a nutshell

Design

PR is not just about text. Whether a campaign needs an infographic or a visual, we work to create this giving your message more impact. No piece of content is an island; case studies can be turned into marketing materials and campaigns into brochures. We can design this for you.

PR

We work with your business objectives to create a sound PR strategy; one that places the right message, in the right media, for the right audience. We pride ourselves on delivering tangible results and work in a transparent way, measuring our progress every step of the way.

Content

The way we consume our information is evolving. This presents a challenge: How do you reach today’s fragmented audiences? We’ve always been storytellers, but today that story must work for a multitude of platforms, whether that’s a blog, newspaper, radio, online magazine, a photo story, a newsletter or social media.

Social Media

All our campaigns integrate social media. Done correctly, it's an extremely cost-effective way to interact with your target audience, generating relationships that lead to sales. Every tweet or post is measured for impact and we make sure it all counts towards your end goals.

Events

We work to identify the best events for your objectives, whether that’s lead generation or profile building. We project manage your whole event from start to finish.

Analyst
Relations

Analysts have the power to influence the market. We help you develop the right relationships and keep analysts informed on your behalf, ensuring you are front of mind for industry reports.

Video

The medium of video has become more important in PR and social media marketing. As part of the overriding content strategy, we come up with concepts that will get you noticed, that push your messages further and work with our associate videographers to create the video.

Nutshell Nodes
PR is not just about text. Whether a campaign needs an infographic or a visual, we work to create this giving your message more impact. No piece of content is an island; case studies can be turned into marketing materials and campaigns into brochures. We can design this for you.