Bright Bee: About Us
Bright Bee are experts in Technology PR. We’re a team of senior computer scientists and communications specialists.
We speak to you as your peers, rather than regurgitating the information you give us.
We’re your strategic partner: Whatever your brand challenge, whether it’s your messaging for a very complex technology, a need to simply raise your profile, or a requirement to grow your social media base, we’re the people you need to speak to.
Your brand is important - with Bright Bee’s insider technology knowledge and its senior–led structure – you can be sure you are getting the right communications representation to drive your brand forward.
We work with your business objectives to create a sound PR strategy; one that places the right message, in the right media, for the right audience. We pride ourselves on delivering tangible results and work in a transparent way, measuring our progress every step of the way.
All our campaigns integrate social media. Done correctly, it's an extremely cost-effective way to interact with your target audience, generating relationships that lead to sales. Every tweet or post is measured for impact and we make sure it all counts towards your end goals.
The way we consume our information is evolving. This presents a challenge: How do you reach today’s fragmented audiences? We’ve always been storytellers, but today that story must work for a multitude of platforms, whether that’s a blog, newspaper, radio, online magazine, a photo story, a newsletter or social media.
I was recently asked what role content has in PR. This stumped me a bit as I’ve never really differentiated. A press release is content, a media alert is content, a bylined article (or thought-leader, opinion piece, op-ed) is content, and a feature is content. In PR we’ve always created content and while perhaps the[…]
The PR industry is fluid and constantly changing. At Bright Bee, our job is to not only be on top of these things but to know what is coming next so we can advise you on cutting-edge tools and tactics to not only drive awareness, but help generate sales leads. This week I went to[…]
What is PR? It is often a term that is misunderstood, as are some of the practices that represent the Public Relations industry. It doesn’t help that Public Relations, like many other industries, feels it is necessary to overcomplicate itself with endless jargon, which can baffle all those who don’t quite understand what PR[…]
It’s finally here. The Rugby World Cup. England 2015. After talking about this for over a year, and having a lucky brother who managed to get tickets from the ballot, the RWC kicks off tonight with England against Fiji. Until this week, I felt it was all a bit quiet. Maybe I don’t watch enough[…]
It may be Fashion Week in New York City, but it is also FinTech Week in London this week. FinTech Week launched last year, an acknowledgment of the world-leading technological innovation in the area of finance in the UK, especially London. This is not by accident but a happy confluence of Silicon Roundabout, the start-up[…]
As society has embraced technology to be part of our everyday lives, so too has the beautiful game of football. England’s number 1 sport has learnt to adopt technology, which is now ingrained both on and off the field. From players being regularly monitored to ensure they are in prime physical condition, to digital strategies[…]
Who said August was quiet? The old addage that journalists don’t answer the phone or pick up on press releases and case studies and write content during the summer month has fallen flat this year. Not everyone disappears into the sunshine (or apocolyptic rain, as is the case in London at the moment). There are[…]
There’s little doubt that technology today relies heavily on the humble data centre to keep it running, but what is a data centre, where did it come from and how are the likes of Amazon, Google and Facebook redefining the next generation of data centre with customised chips and hardware? Data centres are part[…]
Last weekend, children’s charity Dreams Come True hosted a fantastic inaugural #dreamduckrace to raise as much money as possible to bring the power of dreams to children and young people with life limiting conditions. The event was supported by one of their corporate partners, property company Savills. The weather could not have been more[…]
It seems like every other week there’s a major security breach and vast amounts of customer data compromised. This week it’s the turn of Carphone Warehouse to weather the PR storm, they tell us they were the victims of a “sophisticated” cyber attack but then they would, wouldn’t they? The truth is most of these[…]