Bright Bee: About Us
Bright Bee are experts in Technology PR. We’re a team of senior computer scientists and communications specialists.
We speak to you as your peers, rather than regurgitating the information you give us.
We’re your strategic partner: Whatever your brand challenge, whether it’s your messaging for a very complex technology, a need to simply raise your profile, or a requirement to grow your social media base, we’re the people you need to speak to.
Your brand is important - with Bright Bee’s insider technology knowledge and its senior–led structure – you can be sure you are getting the right communications representation to drive your brand forward.
We work with your business objectives to create a sound PR strategy; one that places the right message, in the right media, for the right audience. We pride ourselves on delivering tangible results and work in a transparent way, measuring our progress every step of the way.
All our campaigns integrate social media. Done correctly, it's an extremely cost-effective way to interact with your target audience, generating relationships that lead to sales. Every tweet or post is measured for impact and we make sure it all counts towards your end goals.
The way we consume our information is evolving. This presents a challenge: How do you reach today’s fragmented audiences? We’ve always been storytellers, but today that story must work for a multitude of platforms, whether that’s a blog, newspaper, radio, online magazine, a photo story, a newsletter or social media.
The Internet is a powerful tool. Born out of scientists wanting to share knowledge and information at CERN, we now couldn’t run businesses the same without it. But the age of the Internet has also delivered something else pretty amazing: the endless videos of cats. For some reason, cats are just funny. They get up[…]
As we prepare for the first of the US influenced days this Autumn on the 31st (Black Friday is coming up in November!), we have taken a look at how search terms and PR campaigns have been influenced by the spookiest, scariest day of the year. Ghoul-gle search terms We took a look at Google[…]
We’re straight-talking and like to keep things simple, so over the last few weeks we have taken you through the many different terms that crop up in the PR industry. We hope we’ve shed some no-nonsense light on them. If you missed our other blogs with the letters A to F, G to L, and[…]
We are already onto the penultimate part our A-Z series covering the most common yet mind boggling PR terms. In this week’s blog post we take a look at the letters M to R. Do you know your opinion pieces from your press releases? Ever heard of a roundtable or a news jack and know[…]
The great thing about technology is its low bar to entry. Anyone, armed with a cheap laptop, some free software development tools and a great idea can create global companies. Just look at the three biggest companies in the world (by market capitilisation, as of 14th October 2015): at number one you have Apple which[…]
All industries come with their own confusing jargon and the PR world is no different. The only problem with this is that PR is all about communicating clearly. This A-Z series’ goal is to bring some clarity to the most popular PR terms. The last week and a bit has flown by, which means that[…]
I was recently asked what role content has in PR. This stumped me a bit as I’ve never really differentiated. A press release is content, a media alert is content, a bylined article (or thought-leader, opinion piece, op-ed) is content, and a feature is content. In PR we’ve always created content and while perhaps the[…]
The PR industry is fluid and constantly changing. At Bright Bee, our job is to not only be on top of these things but to know what is coming next so we can advise you on cutting-edge tools and tactics to not only drive awareness, but help generate sales leads. This week I went to[…]
What is PR? It is often a term that is misunderstood, as are some of the practices that represent the Public Relations industry. It doesn’t help that Public Relations, like many other industries, feels it is necessary to overcomplicate itself with endless jargon, which can baffle all those who don’t quite understand what PR[…]
It’s finally here. The Rugby World Cup. England 2015. After talking about this for over a year, and having a lucky brother who managed to get tickets from the ballot, the RWC kicks off tonight with England against Fiji. Until this week, I felt it was all a bit quiet. Maybe I don’t watch enough[…]